two & a half gamers two & a half gamers session #46 - Deconstruction of App businesses from UA, GD & Admon perspective
This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Youtube: https://youtu.be/pvrV1_9rciA
Agenda:
00:00 Intro
00:40 - Remo shows off his new annoying camera
01:52 - In today’s episode / Not about Gaming
02:27 - Two and a Half Gamers Top 10 Podcast in Mobile
02:41 - Message from our Sponsor Adikteev
03:24 - Application Design vs Game Design
04:41 - Redecor
08:22 - Duolingo
10:59 - It’s an App Remo, not a game
14:10 - Duolingo’s $224m subscription revenue
16:28 - Duolingo makes $50k/day from ads
18:12 - Kahoot!
22:11 - Ad Monetization in Apps
24:02 - Google Ad Manager in Apps
24:45 - How to get Gaming demand in GAM
26:34 - Are SDKs Hassle-free?
28:26 - eCPM floor for Interstitial adds
30:33 - Rewarded ads in Apps
33:18 - Facebook Rewarded ad policy rant
35:53 - UA channel mix for apps
37:21 - Best campaign structure for Apple Search Ads start
38:42 - If ASA comes out with something new always wait
41:42 - UA creatives for Apps
44:47 - Maven Matej pats himself on the back
47:15 - UA on Web
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Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/
Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30