Profit Made Simple How to Overcome Your Selling Anxiety with Joe Marcoux
What if the key to sales success isn't a slick pitch or clever strategy, but a genuine connection with the person on the other side of the conversation? In this episode, Coach Dan Henderson interviews Joe Marcoux, a seasoned sales expert, who shares his profound insights on what really drives sales: understanding your client’s emotions, building real rapport, and being prepared to guide the conversation with authenticity. Joe talks about the power of presenting multiple options that empower the client to choose, and why sales isn’t about pushing a product, but about guiding someone to the right decision for them. He discusses how to handle objections with grace, why trust is the true currency in sales, and why human interaction is more valuable than ever in a world dominated by digital noise. Listen now and learn how mastering the art of genuine connection can transform your approach to sales, build lasting relationships, and ultimately drive success.
Our favourite quotable moments:
“Sales is a language, regardless of what it is that you are offering.” - Joe Marcoux
“I like to call it a buying conversation because nobody wants to be pushed into being sold.” - Joe Marcoux
“Be interested as opposed to trying to be interested.” - Joe Marcoux
“Do the work before the work. That means go online.” - Joe Marcoux
Resources:
Joe Marcoux - Instagram, LinkedIn
The Sales Dojo - Website
Dan Henderson - Website, Instagram, Facebook and YouTube
About Guest: Joe Marcoux is a sales trainer that helps coaches overcome selling anxiety by making sales easy, lucrative and fun. He is the founder of the S.O.S. (Sales Objection System) Sales Training Dojo.
About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Related: sales, emotional selling, rapport building, SMART goals, sales techniques, sales transformation, Joe Marcoux, buying conversations, sales strategies, sales coaching, sales coaching, emotional intelligence, presenting offers, unique mechanisms, closing techniques, objection handling, personal growth, asking for help, sales strategies, confidence in sales