

The power of merging business and design
Sep 12, 2023
Service design professionals share their journey in bridging the business-design gap, highlighting the importance of improving communication skills. They discuss experiences, challenges, and strategies for selling service design and managing teams. The significance of briefing, debriefing, and introducing research is emphasized. The role of a Customer Experience Coordinator and the value of involving stakeholders in design projects are explored. Tips for effectively communicating the benefits of service design to non-design leaders are provided, along with information about the 'Selling Service Design with Confidence' program.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Graduates Share Experiences and Challenges
03:23 • 4min
The Importance of Briefing and Debriefing
07:25 • 2min
Overcoming Challenges in Introducing Research
09:16 • 18min
Challenges of Selling Service Design
27:10 • 15min
The Role of Customer Experience Coordinator and the Importance of Service Design
42:05 • 8min
The Importance of Communicating the Benefits of Service Design
49:53 • 2min