Service Design Show
The power of merging business and design
Sep 12, 2023
Service design professionals share their journey in bridging the business-design gap, highlighting the importance of improving communication skills. They discuss experiences, challenges, and strategies for selling service design and managing teams. The significance of briefing, debriefing, and introducing research is emphasized. The role of a Customer Experience Coordinator and the value of involving stakeholders in design projects are explored. Tips for effectively communicating the benefits of service design to non-design leaders are provided, along with information about the 'Selling Service Design with Confidence' program.
51:34
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Quick takeaways
- Speaking the language of stakeholders and providing concrete examples is crucial in selling service design.
- Creating a business case using math and numbers to demonstrate potential benefits is important in selling service design.
Deep dives
Challenges in Selling Service Design in Different Contexts
Served design professionals from various fields, including IT software development, working in-house, independent freelancing, local government, and the public sector, discuss their challenges in selling service design. They emphasize the importance of speaking the language of stakeholders, not using jargon, and showing the value of service design by providing concrete examples and case studies. They also highlight the significance of creating a business case by using math and numbers to demonstrate the potential benefits and cost savings that can be achieved through service design. Despite the difficulties faced, they encourage others not to give up and build support through collaboration and finding advocates within their organizations.
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