LEADING BRANDS® — Wavebreak Podcast The Future of Ecommerce Marketing with Kady Srinivasan
Our guest today was a key player in growing a smart baby monitor company from 50 million dollars to over 100 million dollars—during the pandemic.
Kady Srinivasan joins the Wavebreak Podcast to talk about how she’s applied her experience working brand-side to her new SVP of Marketing role at Klaviyo, and what she’s telling Klaviyo customers about how they should be reacting to the current marketing landscape.
In this episode you’ll learn:
- What to do when marketers are anxious, playbooks aren’t working, and brands need massive change in response to a fluid marketing landscape.
- Why Kady agrees you don’t just need to have an email program, you need to have a best-in-class email program, and a real example of what that looks like.
- How building a system that personalizes experiences at scale via email is leading to a 122x return from email for Klaviyo customers.
Kady Srinivasan is the SVP of Marketing at Klaviyo and comes off of the heels of running ecommerce marketing for Owlet, a direct-to-consumer smart baby monitor company, which she helped to grow from 50 million dollars to over 100 million dollars during the pandemic. Prior to that, she ran marketing for Dropbox and Electronic Arts.
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Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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