The AI Daily Brief: Artificial Intelligence News and Analysis How to Make ChatGPT Ads Not Suck
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Jan 19, 2026 Explore innovative ad strategies for ChatGPT that ditch traditional methods. Learn about a five-part plan focused on user control, outcome-based payment, and a unique offers exchange. Discover how brands can fund valuable features instead of typical ads. Hear proposals for branded action agents and community support through small business grants. The goal? Transform ads into helpful features users actually appreciate!
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OpenAI Frames Ads As Trust-First Funding
- OpenAI says ads won't influence ChatGPT answers and will keep conversations private from advertisers.
- They claim ads will fund free access while prioritizing user trust over maximizing time spent.
ChatGPT Traffic Has Higher Commercial Intent
- ChatGPT users show much higher purchase intent than typical search traffic, making ad conversions far stronger.
- This intent advantage could let AI monetization exceed traditional social or search ARPU over time.
Study Example: 16% Conversion vs 1.76%
- Early studies showed ChatGPT traffic converting at about 16% versus Google organic at 1.76% in one example.
- The host uses this to illustrate how much stronger intent can be in conversational AI contexts.