How to Make ChatGPT Ads Not Suck
The AI Daily Brief: Artificial Intelligence News and Analysis
Branded Action Agents as Ads
Nathaniel proposes branded mini apps and opt-in action agents like travel concierges or tax assistants as ad formats.
Ads are coming to ChatGPT, but they don’t have to follow the same tired playbook as search and social. This episode outlines a five-part plan for doing ads differently: giving users real control and transparency, shifting from pay-for-attention to pay-for-outcomes, building a genuinely useful offers exchange, letting brands fund capabilities and action-oriented agents instead of banner placements, and creating ad programs people actually want to support through small business and AI-native founder grants. Ads may be inevitable, but a conversational interface creates a rare chance to make them feel like features, not interruptions.
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