Music Business Worldwide
How can the music business better serve 'superfans' – and can it really ask them for more money?
Nov 30, 2023
Aviator's CEO and COO, Alexander Seidel and Lindsay Jones, discuss their expertise in serving 'superfans' by providing rare content from artists like Mark Knopfler and Olivia Newton-John. They delve into the challenges of catering to baby boomers and early Gen X, the process of uncovering and clearing rights for music content, the significance of rare performances, and the value of preserving music archives.
30:17
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Quick takeaways
- Creating a curated digital platform for Boomers to easily find music content that interests them is crucial.
- Opening up archives to experts who can curate and release rare content can enhance the loyalty and connection with superfans.
Deep dives
Catering to the Boomer Market
Alex Sidel and Lindsey Jones discuss the potential of the Boomer market in the music industry. They point out that as Boomers retire, they will have more time and money to consume music. However, current digital platforms do not adequately cater to their needs. They emphasize the importance of creating a digital platform where Boomers can easily find curated content that interests them and makes them feel at home.
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