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18min chapter
How can the music business better serve 'superfans' – and can it really ask them for more money?
Music Business Worldwide
Catering to Baby Boomers and Early Gen X
This chapter explores the demographics of baby boomers and early Gen X who have a lot of time and money and are loyal to their music heroes. It discusses the challenges faced by older generations in finding new music and the shift in consumption towards catalog recordings. The chapter also discusses the importance of serving 'superfans' in the music industry and highlights the need for artists, labels, and broadcasters to open their archives and work closely with experts to provide quality content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode