Changing Minds with Owen Fitzpatrick

Rerun - How to Get People’s Attention

15 snips
Jun 23, 2025
Discover the secrets of grabbing attention with 15 powerful techniques rooted in psychology. Learn how novelty, curiosity, and even elements like danger and beauty can influence engagement. Explore how these insights can elevate your content creation and communication skills. Whether in business or personal interactions, these methods can help you stand out in a sea of noise. Uncover the neuroscience behind motivation and focus to truly connect with your audience.
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INSIGHT

Brain Chemistry Drives Attention

  • Chemicals like cortisol, acetylcholine, and dopamine spike attention and engagement.
  • Owen Fitzpatrick explains that these neurotransmitters underlie why certain stimuli capture us.
ADVICE

Use Novelty To Spark Attention

  • Show something new or updated to trigger curiosity and focus.
  • Owen Fitzpatrick advises presenting newness as a threat or opportunity to tap our hunter-gatherer attention.
ADVICE

Leverage Sexual Allure Carefully

  • Use attractive imagery or associations to capture sexual desire and attention.
  • Owen Fitzpatrick notes that sex sells and beauty can link desire to products without explicit content.
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