
The AI in Business Podcast Making Microsoft Copilot and ChatGPT Enterprise Work for You - with Matt Berseth and Russell Dixon of NLP Logix
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Nov 5, 2025 In this engaging discussion, Matt Berseth, Co-founder and CIO at NLP Logix, and Russell Dixon, Strategic Advisor at NLP Logix, share insights on deploying AI tools like ChatGPT Enterprise and Microsoft Copilot. They delve into the challenges of tool creep and the importance of strategic planning and user training for effective adoption. The duo highlights essential initial questions for leaders and outlines metrics to measure ROI, emphasizing the value of feedback loops for continuous improvement. Learn how to navigate the complexities of enterprise AI integration!
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Treat Collaboration Tools As Strategic
- Collaboration apps like ChatGPT and Microsoft Copilot are being overlooked in enterprise AI strategy.
- Treat these tools strategically with deployment, enablement, and metrics to avoid tool creep.
POC Abandonment Signals Wrong Focus
- Many GenAI POCs are abandoned because teams chase complex agentic solutions prematurely.
- Collaboration apps offer lower-friction value and often get overlooked in favor of headline projects.
Define Goals Before Tool Selection
- Start by defining clear goals for what you want from the AI assistant before selecting a tool.
- Design deployment, training, governance, and measurement plans aligned to those goals.

