The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

869: How to Build an Email List from Scratch

Jul 30, 2024

Abagail, an engaging expert in email marketing and online business strategies, shares her insights on building an email list from scratch. She highlights the benefits of email marketing, showcasing its potential to reach your entire audience directly. Abagail dives into selecting the right email service provider, comparing options like MailChimp and ConvertKit. She also reveals successful tactics to encourage subscribers, including actionable tips and a captivating case study that adds nearly 10,000 new subscribers to her list this year!

39:57

Creator website

Episode guests

Abagail

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Building an email list allows businesses to communicate directly with their audience, overcoming social media limitations and maximizing engagement.

Personalized email marketing through segmentation enhances relationship-building with subscribers, leading to deeper conversations and increased sales over time.

Deep dives

The Importance of Building an Email List

Building an email list provides direct access to an audience, allowing businesses to communicate effectively without the limitations of social media algorithms. Unlike social media posts, which may only reach about 10% of followers, emails are delivered directly to subscribers' inboxes, maximizing the chance that they will be seen. This control over communication not only enhances the likelihood of engagement but also allows for ownership of the email list, which can be crucial for long-term business strategies. By owning the list, business owners can carry their contacts across different platforms and even include them in potential business sales.

Intro

10min

Navigating Email Service Providers for Small Businesses

8min

Choosing the Right Email Service Provider and Engaging Your Audience

20min

Strategies for Building Your Email List Effectively

2min

With email marketing, you get to drive traffic way more directly than you can with social posts. So many of you have been asking how to build an email list from scratch and today I want to dive right into this discussion!

Join The Co-op - The Membership for Online Businesses

Connect with Abagail

Email is a powerful way to convert leads! An email sent to your list gives you direct access to 100% of your audience, unlike a social media post that will only be seen by 10% of your followers. You also own this list and you have control over how you engage with it. You also have the opportunity to segment your list and personalize your marketing, which helps build relationships with your audience.

This year alone, I have added nearly 10,000 new subscribers to my email list and I want to give you all of the details in a free case study I created– head to bossproject.com/leads and get it now!

Episode Highlights

The Most Important Thing to Consider When Choosing an Email Provider. [0:08:23]
Figuring Out How to Get People onto Your List. [0:20:33]
The Two Main Things You Have to Set Up Next. [0:28:44]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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