Strategy Meets Finance Increase Your Power of Persuasion Using the Duarte Method With Nancy Duarte | Ep 50
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We’ve all been there, listening to a presentation that just doesn’t drive your interest, or seem to deliver the tools that you need in order to take action. What’s even worse is when you are the person giving that presentation. Our guest today, Nancy Duarte, helps us expound on the idea that the role of a presenter is to mentor, with the main purpose of transferring information to your audience that they did not have before. In order to deliver, she discusses the Duarte Method, where communicating your ideas as three-act stories will only strengthen your power of persuasion.
Nancy is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, LA Times, and on CNN. Her firm, Duarte, Inc., is the largest communication firm in Silicon Valley, one of the top woman-owned businesses in the area and is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications.
Nancy has won several awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World’s Top 30 Communication Professionals for 2017, Duarte ranked #1. She has been a speaker at conferences and a number of Fortune 500 companies, and counts many more among her firm’s clientele. Her TEDx talk has over two million views. She speaks at business schools and has lectured at Stanford University several times, and has written six best-selling books, five of which have won awards.
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