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The Innovation Show
Innovating Corporate KPIs - Ellie Amirnasr and Charles Vaillant
Aug 3, 2024
Ellie Amirnasr, a Digital Ventures Manager at Mann+Hummel, and Charles Vaillant, the CTO/CDO at the same company, share their insights on innovating corporate KPIs. They highlight the limitations of traditional metrics and advocate for non-financial indicators in innovation projects. The duo introduces the 'Hunter Strategy' for scaling new ventures and discuss effective resource allocation in R&D. They provide valuable advice for corporate explorers on navigating innovation within structured environments and the importance of courage and strategic partnerships.
35:19
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Quick takeaways
- Relying on traditional KPIs too early in innovation can stifle growth, while focusing on non-financial metrics fosters a culture of experimentation.
- The 'Hunter Strategy' categorizes business opportunities by their sizes and sales cycles, enabling tailored KPIs that align with market realities for better resource allocation.
Deep dives
The Importance of Non-Financial KPIs in Innovation
Using traditional key performance indicators (KPIs) too early in the innovation process can hinder growth and stifle risk-taking. Instead, focusing on non-financial KPIs allows teams to assess progress and navigate the early stages of new business ventures more effectively. By establishing well-defined progress metrics that emphasize learning and experimentation, organizations can foster a culture of innovation while keeping stakeholders informed. This shift encourages a healthier relationship between teams and management, reducing anxiety around performance by clearly outlining expectations and potential outcomes.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode