Lessons From Building a 100-Person Content Marketing Team

0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media

0:44: Growing from 1-100 people, what's the secret to retention?

3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?

4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business

6:11: Why inclusive access to education and training is best for everyone

7:15: What do you contribute to Siege's design team success?

8:36: The commitment to video and its influence on content strategy

9:54: Differences in retention rates in CMS vs. Designers

10:54: How did you develop a process to determine if a client is right for our services?

13:01: What brought ESG initiatives to high-priority?

14:57: You've developed a culture of open-source knowledge. Why?

16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?

17:09: How has SiegeLearn affected business both internally and externally?

18:12: Do you plan to be CEO forever?

18:25: Drew's plan to take over as CEO and stories of his first interview at Siege