

How to Use Your Current Customer Base to Find New Ones
Jan 16, 2021
Discover the immense value of your loyal customers in attracting new ones! Learn how they can share positive experiences, making their recommendations more trustworthy than random reviews. Dive into strategies for utilizing first-party data to engage your existing base and draw in fresh clients. Plus, explore innovative marketing tactics and social media strategies to expand your footprint in franchising. This insightful conversation will inspire you to leverage what you already have for greater growth!
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Episode notes
Target Historical Customers
- Target your historical customer base when launching new services or products.
- Don't assume they won't be interested in new offerings.
Master Facebook
- Master Facebook creative and media for cost-effective reach to the right demographics.
- Pictures and videos are effective, especially when introducing new concepts.
Content and Word-of-Mouth
- Create content that teaches people the benefits and coolness of your service.
- Word-of-mouth marketing is powerful, especially from existing clients who try your new service.