saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.

----------Episode's Chapters--------------

00:00 - Introduction to SaaS Inbound Podcast and Guest Background

01:47 - Yassine's Journey: From Coding to Founding Bcast

03:56 - The Importance of Pivoting in Business

05:48 - Identifying the Ideal Customer Profile (ICP)

08:48 - Transitioning from Outbound to Inbound Marketing

11:00 - Leveraging Events and Content Marketing for Growth

14:09 - The Decision to Raise Funding and Its Implications

18:09 - Navigating the Acquisition Process

23:13 - Cultural Fit and Integration Post-Acquisition

25:54 - Yassine's Next Venture: Billabex

28:59 - Lessons Learned: Wins and Failures in Entrepreneurship

29:58 - Hiring Hacks for Sales Reps

Yassine - https://www.linkedin.com/in/yassinechabli/

Beekast - https://www.beekast.com/

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