Keeping A Digital Agency Relevant In The Age Of AI

How can a digital agency stay relevant in the age of Artificial Intelligence?

Andrew Armitage, a digital marketing expert, award-winning agency founder, and bestselling author joins Matt for this episode to share his insights on  staying competitive as a digital agency to provide value to clients. Tune in to discover valuable insights on running and growing your business in this age of AI.

Here's some of the great stuff that we cover in this show:

• Andrew had a fascination for tech since he was a teenager, and had an entrepreneurial streak in the family. He combined his creative skills with his corporate experience to start his own digital agency in 2006. With hard work, dedication and an understanding of the complexities of development, he has been able to build it into a multi award-winning company.
• Andrew discusses the challenges of running a digital agency in the age of AI, such as recruitment, lost pitches, adapting to technology, and dealing with feast-and-famine cycles. He also emphasizes the importance of attitude and aptitude when recruiting and maintaining discipline in order to succeed.
• In the digital marketing industry, staying ahead of the curve is a challenge in the age of AI. Andrew suggests that digital marketers need to use AI for more menial tasks, but also be aware of its risks and lack of context. He urges people to develop both technical and soft skills, as well as focus on developing relationships with clients in order to succeed.
• Andrew discusses the importance of holistic website planning to avoid wastage and ensure digital properties are sustainable, iterative and have longevity. He also explains why he wrote a bestselling book on the topic, which serves as a useful tool for clients when meeting prospects.
• Andrew finds balance in his life by taking part in activities such as biking, walking, running, and spending time with his family. These activities provide him with an escape from the busyness of life, allowing him to recharge and reflect on his goals and direction.
• Andrew plans to continue to grow his digital agency by focusing on providing great work for good clients and creating a good environment for his team, while staying a team of 10-12 members at most.

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ABOUT ANDREW

Andrew Armitage is a digital marketing expert, award-winning agency founder, and bestselling author with over 20 years' experience in the industry. As the founder and director of A Digital, he oversees a talented team of eight and has built bespoke websites and applications for top companies like ExxonMobil, the NHS, Windermere Lake Cruises, and James Cropper plc.

Andrew's bestselling book, "Holistic Website Planning," offers actionable insights and strategies for businesses looking to gain a competitive edge through digital marketing. He also hosts The Clientside Podcast, where he shares insights from senior digital leaders on the impact of digital on people, culture, and performance.

Outside of work, Andrew loves exploring the beautiful Lake District on foot or by bike. His passion for helping businesses succeed through digital marketing is matched only by his love for the great outdoors.

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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.