Why MiniLuxe thinks franchising is the key to growth and a better nail industry

Nail salon and nail care brand MiniLuxe wants to make its employees "mani-millionaires" through franchising.

MiniLuxe has been around since 2008, but in the last year has introduced a new model to open more locations via franchising. Right now, the company has a little over 20 locations around the U.S., but it has plans to increase that by the thousands via franchising.

Its co-founder and CEO, Tony Tjan, joined the Modern Retail Podcast this week and spoke about the company's ambitions.

"There is no other industry that employs as many hourly trade workers and trade women workers as nail care, outside of domestic cleaning," Tjan said. "That's that's the why. The how is along three Cs: we need to be clean, we need to celebrate craft and we need to be creative."

With that, the company has built out its own system of nail salons that uses its own products. It also boasts paying workers higher wages and offering them company equity. Now, to help the company grow even more, the hope is to use franchising to reach a new level of scale MiniLuxe has yet to see.