The Mistakes Killing Small Brands on Amazon in 2025 and How to Avoid Them | Will Haire

In this episode, Matt Edmundson speaks with Will Haire from BellaVix about the harsh realities facing Amazon sellers in 2025. Will shares insider strategies for marketplace success, reveals the crucial revenue threshold that changes everything, and explains why Amazon has become a "pay to play platform" where margins matter more than ever.

Episode Highlights:

• Why Amazon now requires at least 50% gross margins for sustainable success
• The critical £100K/month revenue threshold that demands different strategies
• How to leverage the "Amazon halo effect" to improve organic rankings
• Strategic tactics for brands at different growth stages
• The Creator Connections program and why offering 50% commission can be worth it
• Amazon's increasing use of AI to modify listings and what it means for sellers

Key Insights:

The 50% Margin Rule: "If you don't have at least 50% margin, gross margin on your products, like with agency fees, with Amazon's fees, like it's probably not going to be a good fit." - Will Haire

The Amazon Fee Challenge: "With all the fee hikes last year, I mean, it's borderline criminal. But you know, it's the cost of operating." - Will Haire

The Growth Blueprint: "That's how we've taken brands from $100,000 a month to three, $400,000 a month." - Will Haire

Resources Mentioned:

• Amazon Creator Connections program
• Amazon Brand Tailored Promotions
• Amazon Attribution links for external traffic

Connect With Our Guest:

Will Haire is the co-founder of BellaVix, an agency helping brands scale on marketplaces like Amazon and Walmart. They primarily work with brands doing at least $1 million in annual revenue who are looking to reach $3-5 million.

• LinkedIn: Will Haire
• Website: BellaVix

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