
The Media Show
Journalists on the Election Trail, Alex Crawford from Sky News, CEO of Bloomberg Media
May 6, 2015
Journalists on the Election Trail discuss challenges with controlled campaign events, restricted access to party leaders, and the impact of social media. Bloomberg CEO talks about expanding into European digital market. Sky News' Alex Crawford shares insights on reporting from dangerous locations and making foreign news resonate with British viewers.
28:32
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Quick takeaways
- Access to political leaders is limited in managed campaigns, impacting transparency and coverage authenticity.
- Innovative digital journalism practices are reshaping election coverage, focusing on online engagement and visual content.
Deep dives
Challenges in Reporting Political Campaigns
Reporting on political campaigns poses challenges due to the highly managed nature of events, limiting access to leaders and restricting interactions with ordinary voters. The lack of open debates and controlled media campaigns have raised concerns among journalists about the transparency and authenticity of election coverage. Instances like encountering resistance from party officials during reporting highlight the ongoing battle for journalists to provide comprehensive and unbiased coverage amidst tightly managed political campaigns.
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