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Journalists on the Election Trail, Alex Crawford from Sky News, CEO of Bloomberg Media

The Media Show

CHAPTER

Bloomberg Business Europe Launch and Digital Disruption

The chapter delves into the launch of Bloomberg Business Europe, a digital platform targeting business decision-makers with original content and journalism, while discussing the digital disruption in European media. It emphasizes the strategy of offering free, valuable content for mobile, web, and social media distribution to monetize the audience through advertising and potential future subscriptions.

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