248 - Overcoming The Fear Of Giving Away Your Expertise For Free

Most memberships are based on the owner’s expertise and knowledge, so why would you start giving it away for free?

It may feel counter-intuitive, but content marketing has proven time and time again to be a hugely successful way of growing memberships.

The fear of free content is one of the most common topics in The Membership Academy, so I’ve brought together the three reasons why you really don’t need to worry about sharing free content and why, in fact, it is likely to help your membership grow.

If you want to face your fears and learn to embrace free content as part of your marketing strategy, this episode will do the job.

Essential Learning Points:

• Where the value of your membership truly lies
• How you are always in control of your content and how you share it
• Why human nature is going to stop most people from abusing your free content

Important Links & Mentions:

• The Membership Academy
• People Come For Content And Stay For Community
• Why Your Membership Website NEEDS More Than Just Content
• How to Decide Which Content Should Be Free vs Paid.

Key Quotes:

“Nobody joins a membership because you have the most stuff. They join memberships because they want solutions to their problems.”

“You can control the depth of your free content.”

“The best memberships offer so much more than what’s in their content library.”