Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies cover image

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

3 Sales Strategies to Win More Agency Business with Luke Cope | Ep #780

Apr 2, 2025
Luke Cope, co-founder of Bottled Imagination, shares his entrepreneurial journey from employee to agency owner, driven by a desire for ownership. He discusses the strategic pivots that fueled his agency’s rapid growth. Discover the importance of reframing pitches for effective client engagement and innovative ways to attract talent that aligns with agency values. Luke also reveals how daring marketing tactics and a creative hiring process set his agency apart in the competitive digital PR landscape.
28:27

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Luke Cope emphasized the importance of reframing pitches to enhance engagement and directly address client concerns for better success rates.
  • The podcast highlighted the journey of transitioning from employee to agency co-founder, driven by a desire for ownership and creative freedom.

Deep dives

Founding Bottles Imagination

The co-founder of a digital PR agency shares his journey of starting Bottles Imagination after working at another rapidly growing agency. After experiencing significant growth there, he and his co-founders felt the urge to create something of their own, realizing their contributions had outgrown their roles without ownership. Despite facing uncertainties, they chose to take the leap into entrepreneurship without a formal name or extensive planning. This decision was driven by a desire for autonomy and the necessity to establish their values and vision from scratch.

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