E26 Sotir Hristev, Head of Data Science at Exactag

Today’s guest is Sotir Hristev. Sotir is the Head of Data Science at Exactag in Frankfurt, Germany since early 2017 and he is also a member of the I-COM Germany Advisory Board. Sotir is responsible for the technological development and advancement of data modelling in Exactag’s platform.

Previously, Sotir oversaw the development of Havas’ data science department and he also lead one of the largest teams of data scientists out of all German media agencies focused on digital marketing and marketing automation. He is an industry leading researcher and consultant with a lifetime of experience in managing media agencies and on the client side.

In today’s podcast Sotir will share with you:

• The Data Science scene within digital marketing in Germany
• The implications of Data Science for business in Germany
• Trends within Data Science in marketing
• How changes and the setup in organisations have an impact on the career path of Data Scientist
• How to build an effective Data Science team in your organisation
• Advice to students starting off their Data Science career