The PR Week The PR Week: 2.8.2024 - Corey duBrowa and AnnaMaria DeSalva, Burson
Feb 8, 2024
Incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva discuss combining two agencies, building compelling offerings, and forming the executive team. Plus, they cover the Dashboard 25 list, Grindr's new agency, and top people moves in marketing and communications.
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Transcript
Episode notes
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Introduction
00:00 • 2min
Reminiscing about International Clash Day and introducing Corey duBrowa and AnnaMaria DeSalva, Burson
02:08 • 2min
The Decision to Change the Agency's Name
03:55 • 19min
Cost savings and team assembly in AI development
23:03 • 4min
The Role of Talent and Technology in Building Business Opportunities and Culture
26:49 • 17min
Discussion on Frank Omnicon's financial performance and speculation on other holding companies
44:17 • 2min
Grammys, Tracy Chapman, and the Relevance of Live Events for Brands
46:08 • 8min
Grindr's New Agency and Smoothie King's PR Account Win
53:53 • 4min