
The PR Week: 2.8.2024 - Corey duBrowa and AnnaMaria DeSalva, Burson
The PR Week
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The Decision to Change the Agency's Name
Discussing the reasons behind the decision to change the name of their agency, the speakers explain how their separate goals aligned and their shared focus on reputation led them to reconsider. They also address concerns about the disappearance of the Hill and Nolton brand, clarifying that it is not disappearing.
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