James Schramko Podcast I Deleted 700 Podcast Episodes and Traffic Went Up
Dec 9, 2025
Discover how deleting 700 podcast episodes drastically improved traffic and engagement. Years of clutter left James's site confusing, prompting a significant content purge. He shares a one-question filter for deciding what to keep, revealing impressive traffic jumps post-cleanup. The shift to YouTube-first content and strategic email marketing has streamlined his message and boosted conversions. Consistency in publishing and focusing on client-driven insights prove effective in driving results. Clarity truly beats content overload!
AI Snips
Chapters
Transcript
Episode notes
Mass Digital Cleanup To Regain Focus
- James Schramko deleted ~700 podcast episodes and removed three terabytes of old files to refocus his business message.
- He also shut down a membership and sold domains because the old content no longer matched his mentor-focused offer.
Clarity Beats Accumulated Content
- After purging, search traffic and page engagement rose significantly because Google and prospects could finally see his current offer.
- Clarity in content helps search results, messaging, and sales perform better than accumulated historical content.
Use A Single Filter Question
- Ask one filter question for each piece of content: does this help me sell what I sell today?
- If the answer is no, delete the content to reduce noise that harms conversions.