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Achieving Target ROAS on Amazon: A Full Funnel Approach
Mar 9, 2024
Learn how to achieve target ROAS on Amazon by adopting a full-funnel advertising strategy. Dive into five key campaign types: Awareness, Rank, Efficiency, Branded, and Auto. Discover specific KPIs for each type and strategic budget allocation tips. Continual optimization is key for comprehensive growth.
15:03
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Quick takeaways
- A diversified approach to campaign strategy is critical for achieving target ROAS, mirroring successful investment portfolio management.
- Specific KPIs tailored to different campaign types provide a clearer measure of success as opposed to ROAS alone.
Deep dives
Slicing and Dicing Budgets: Achieving Target ROAS Through Campaign Breakdown
The podcast discusses the importance of slicing and dicing budgets into five distinct categories to effectively achieve target ROAS. These categories include Awareness, Rank, Efficiency, Branded, and Auto, each serving specific purposes in the advertising strategy. By strategically allocating budget percentages to these categories, advertisers can ensure a full-funnel approach and cover various aspects of the advertising portfolio to drive long-term growth.
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