Andrew Tindall, SVP Global Partnerships at System 1 Group, spoke to Mike Nicholson about all things advertising effectiveness recently.
As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which include the cost of dull advertising, shit industry panels and more.
The conversation was both entertaining and grounded in research - we hope you enjoy it!
