Idea to Startup A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic
Aug 28, 2025
Discover a four-part system designed to unlock your brain's creativity! The discussion uses engaging analogies, like a baseball training facility and a corked wine bottle, to illustrate how to identify problems and gather information. Learn how reflection and testing can elevate your brainstorming game. With a mix of structured techniques and spontaneous thinking, this guide equips listeners with actionable steps to generate innovative ideas and tackle challenges head-on.
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Ideas Are Combinatorial
- Great ideas are unique combinations of disparate high-quality inputs.
- If you feed your brain clear problems, it will recombine inputs to produce novel solutions.
Pitch Recognition Training Story
- A baseball training founder taught pitch recognition via clickers and vision drills.
- His idea grew from inversion and borrowing techniques from a tennis coach and a physical therapist.
Make The Problem Crystal Clear
- Start by defining a clear, important problem for your brain to solve.
- Use problem-language (not solution-language) so your brain focuses on useful connections.