6 Figure Creative #378: Still Not Getting Leads or Clients? It’s NOT Your Website, Funnels, or Ads...
Sep 2, 2025
Tired of chasing clients with no results? The discussion dives into why most strategies—like websites and ads—aren't the issue. The hosts stress the importance of clear positioning; vague messages won't attract clients. They introduce a nine-word test to sharpen your message and provide insights on building credibility through a 'proof ladder.' Trust is crucial, especially for landing bigger clients, and refining your service offer can make all the difference. Ready to transform your freelance game?
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Funnels Aren't The Root Problem
- Most freelancers blame funnels, websites, ads, or AI when leads are low, but those are rarely the root cause.
- The real issues are vague positioning or lack of proof to back claims.
Use A Simple Diagnostic To Find The Bottleneck
- Diagnose your bottleneck by where prospects drop off: no clicks means bad positioning.
- Clicks but no opt-ins indicate a proof problem, and booked calls but no sales suggest proof or offer issues.
Phrase Your Positioning Precisely
- Use the nine-word positioning test: name the buyer, the job, and the clear result.
- Make statements specific and sticky instead of vague promises like "websites that convert."