E184: Managing Short-Term Rentals (STR) with the Long-Short Strategy

Serial entrepreneur, Julie Gates, named her short-term rental property company “Sid Was Here” and has no problem embracing her uniqueness. She would rather be odd because that makes her a lot more memorable than just naming her company like any other real estate company in the market.

In fact, Julie didn’t just stop there. Applying the long-short strategy, she found her niche in the short-term rental space: targeting startup professionals and travelers. There’s a projected 20% to 30% of millennials in the future that will never sign a lease or buy a home because they are just going to travel from place to place – and Julie has definitely made sure she has the inventory for them!

Listen in as Julie talks more about how the short-term rental works, her strategy and why it’s actually a hot ticket on the market right now.

Here are some power takeaways from today’s conversation:

[02:10] Julie’s short-term rental journey

[04:15] What her team looks like

[06:22] Why long short-term rentals?

[09:08] Assets that fit best in long short-term rentals

[11:46] Outsourcing homes for startup professionals

[13:55] Getting support from the Gobundance Women community

[16:33] Her love of traveling

[20:28] The power of embracing your uniqueness

[26:31] Embracing people for who they are

[29:14] Why Julie named her company after a squirrel

[33:23] What the squirrel rescue looks like

[36:15] Julie’s health goals random acts of kindness

[41:04] Finding the power in not speaking up

Notable quotes from the Episode:

"Short-term rentals are the hot ticket on the market because you can get a bigger return."

"The biggest compliment you can give a friend or someone you love or someone in your family is the gift of accepting them for who they are."

Connecting with the Guest

Website: www.sidwashere.com

Instagram: @sidwashere912

Twitter: @sidwashere912

Email: julie@sidwashere.com

Facebook: hwww.facebook.com/SidWasHere

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