210. Jenny Holleran, Director, Media - Kroger Precision Marketing: US Grocery Retail Media

In this episode, we get a perspective of what’s going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US’ leading Grocery propositions. In this conversation, which was recorded in person at this year’s Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network.

Watch on YouTube: https://youtu.be/9oicmqpMLXg 

Topics Covered:

• Kroger’s positioning in the US market and their unique approach to Retail Media
• How they are helping their CPG partners bridge the gap with consumers
• In-store: a big area of opportunity
• Key differences between the US and the UK

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian