The Secret Behind My Best Content Marketing Campaigns
whatshot 14 snips
Jan 13, 2025
Dive into the world of content marketing secrets designed for financial advisors. Discover how a personal grip strength story can inspire significant business growth. Learn the art of creating high-performing lead magnets that attract ideal clients. Explore why most advisors miss the mark with their content and how critical the months of November to January are for success. Uncover effective time management tips that elevate your marketing strategy and allow for deeper client connections.
21:03
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Grip Coach Story
James Pollard hired a grip coach to improve his weak grip strength, despite being strong in other lifts.
By simply listening to and implementing the coach's advice, he significantly improved within two weeks.
insights INSIGHT
Personal Anecdotes
James Pollard's podcast episodes perform better when he shares personal anecdotes.
This is because listeners are genuinely interested in his experiences and insights.
volunteer_activism ADVICE
Lead Magnet Strategies
Use PDF guides or long-form videos as lead magnets to attract high-quality leads.
Long-form content builds more trust and rapport, resulting in better conversions.
Get the Snipd Podcast app to discover more snips from this episode
My track record of successful content marketing campaigns rivals anyone who specializes in helping advisors with their marketing. In fact, I don’t know if there’s anyone who has a more successful track record than myself in this niche.
And today, I’m revealing the secret to why my content marketing campaigns have been so wildly successful. I’m not sharing this to brag, but to show you how simple it can be when you do it right.
The problem is, 99% of financial advisors approach content marketing in the exact opposite way as I teach. That’s why your lead magnets, blogs, ads, and other forms of content marketing fall on deaf ears.
But it doesn’t have to be this way once you listen to today’s episode.
Show highlights include:
How applying the lesson from my grip strength story to your financial advice business will make 2025 your most profitable year yet (3:29)
Why this specific type of lead magnet attracts higher quality leads and clients than any other type (8:58)
The overlooked, yet only proven way to create high performing content that makes your prospects only want to hire you (10:08)
Here’s the brutal truth about why 99% of content financial advisors create falls flat and leads to no new business (10:19)
Why November, December, and January are the 3 most important months for determining how successful you’ll be (12:01)
The 4-step lead magnet creation process that will help you create a wildly successful lead magnet that turns strangers into your best clients (14:09)
How thinking of your marketing as an army of gatekeepers not only attracts higher quality clients, but also frees up your time without sacrificing your wealth (19:31)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
If you’re serious about making 2025 your most profitable and successful year yet, I created a new guide to help you accomplish that. It’s called 5 Marketing Moves Financial Advisors Should Make In 2025 and you can get it for free at https://TheAdvisorCoach.com/moves.
Financial Advisor Marketing Podcast