The Futur with Chris Do How to Choose the Right Clients w/ Jodie Cook | Ep 370
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Aug 9, 2025 
In this engaging conversation with Jodie Cook, an entrepreneur and author, they explore the critical concept of client categorization using animal metaphors—rabbits, deer, and elephants. Jodie explains how knowing your ideal client can revolutionize your agency’s approach, emphasizing that chasing the wrong type can drain resources. They also discuss the balance between nurturing client relationships and personal growth, showcasing the unique energy founders bring to their connections. Tune in for strategies to foster meaningful client interactions!
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Rabbits, Deer, And Elephants Framework
- Jodie Cook divides clients into three categories: rabbits, deer, and elephants to evaluate fit and effort required.
- The framework helps agencies decide whether to scale by volume, reliability, or prestige.
Birthday Cancelled For A Big Client
- Jodie recalled a car-company client that became 20% of her revenue and demanded work even on her birthday while she was on holiday.
- The account's scale made it impossible for her to ignore their requests or maintain personal boundaries.
Pick One Client Type To Focus On
- Choose one client type and focus your offerings and processes on serving them exceptionally well.
- Define your target client by role, services, and delivery so you can scale predictably.