Entrepreneurs on Fire Low-Ticket to High-Ticket Sales Funnels with Tom Morkes
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Nov 26, 2024 Tom Morkes, a West Point graduate and Iraq War veteran, discusses his expertise in sales funnels and growth marketing. He emphasizes that success should not define your worth and challenges the view that low-ticket offers can't attract high-ticket clients. Tom highlights the importance of building trust through valuable content and maintaining customer engagement. He also shares strategies for optimizing sales funnels and stresses the need for consistent communication post-purchase to elevate customers from low-ticket to high-ticket offerings.
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Success is a Trap
- Success is an outcome, not a measuring stick.
- It shouldn't determine your value, says Tom Morkes.
Low-Ticket to High-Ticket Myth
- Low-ticket sales can lead to high-ticket clients.
- Tom Morkes dispelled the myth, highlighting the potential of both.
Pricing Strategy
- Understand your business model and target audience before pricing.
- Consider the customer journey and position offers strategically, advises Tom Morkes.