Maritza Parra spent most of her career as a classical dressage equestrienne, performer and breeder of Andalusian & Lusitano horses. She built a thriving newsletter list of horse enthusiasts and sold instructional DVDs, books, products and riding clinics at her farm. Along the way, she began coaching women. After a riding accident in 2015 she decided to hang up her boots and sold her farm and horses in 2017.

She wrote the book Heartwork Journaling in 2018. Doodle Your Emotions series launched in 2020. Heartwork Journaling University was founded in 2020. The Heartwork Journaling Certification program began in 2022. Through these programs, she has helped thousands of people around the world learn how to coach themselves to or through anything using simple creativity tools. She spends her time doing what she loves - coaching and creating lessons for students in HJU, and teaching future HWJ Instructors and coaches.

This Week on the Get Paid Podcast:

How 2005 became a defining year in Maritza’s life
Getting interviewed by Opera before age 40 😱😱😱
Why is $100k nothing?
Going from 1:1 coaching to a list-building queen
Culture baggage and money shame
Making insane money from ads—steal Maritza’s ad strategy for free
A painful Facebook group experience
Results from Maritza’s $73k ad spend launch
Is hiring from other parts of the world exploitation? Smart? Both?

Connect with Maritza Parra:

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Now, it’s time to go get yourself paid.

Maritza Parra: A $500K Year Running Her Own Ads