

ICYMI | Is #BodyPositivity Over?
Sep 13, 2025
Virgie Tovar, writer and podcaster known for her take on GLP-1 marketing, dives into the complex landscape of #BodyPositivity. She discusses the unsettling rise of weight loss drug ads targeting plus-size creators and the cultural backlash against body positivity. Tovar tackles the ethical concerns of marketing tactics that exploit body image narratives while exploring the intersection of fat phobia and racism. She emphasizes the movement's roots in activism and the ongoing challenges influencers face in an ever-changing societal context.
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Sizing Exclusion In Retail
- Candice Lim recounts overhearing a Nordstrom clerk tell a customer they no longer carry size 10–12.
- She describes feeling the customer's shame and how exclusion persists in retail.
Movement, Not Just A Moment
- Body positivity rooted in decades of fat activism, not just a recent trend.
- Virgie Tovar warns the movement is reverting to a smaller, less commercial phase with urgent mental-health stakes.
Persistent Predatory Pitches
- Virgie describes frequent, cold outreach from GLP-1 companies that persisted despite little prior interest.
- She compares the pitches to a neighbor waiting to catch you on a bad day due to their repetitive follow-ups.