Welcome back to eCommerce Fastlane! Today, we're diving deep into the evolving world of eCommerce SEO—and trust me, the game has completely changed in 2025.

Joining me is Jeff Oxford, founder and CEO of 180 Marketing, an eCommerce SEO agency that's delivered an average ROI of 874% across their client base. Jeff isn't just talking theory—he's managed over 300 eCommerce SEO campaigns and runs his own dropshipping store, so he knows exactly what it takes to scale organic traffic that actually converts.

Here's what makes this episode critical: while everyone's panicking about AI "killing" SEO, Jeff reveals why eCommerce SEO is actually the highest-ROI marketing channel for Shopify brands—and how the rise of ChatGPT product carousels, AI overviews, and generative search is creating massive new opportunities for brands that know how to adapt.

Whether you're watching your organic traffic plateau or wondering how to get your products featured in AI-driven shopping results, this episode gives you the exact playbook to dominate organic search in an AI-first world.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

213 – Roger Hinds and the State of Board Building