As a lifelong fitness enthusiast, CEO Mark A. Samuel had seen one too many of his gym-mates walking around with shapeless, simple, and uninspired bags. He pondered this. He knew these same intense, stylish, and successful people wouldn't settle for a pair of cheap shoes, an ill-fitting suit, a flabby body. So why not set the same exacting standards for a bag? Yet no high-end company that focused solely on fitness bags existed. In 2011, he put his extensive entrepreneurial experience to work and created Fitmark. Like a fine suit, Fitmark is an instant expression of who you are and what you believe: the mark of a fitness enthusiast.