AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
102 leads, 45 appointments, 26 shows and 16 sales: These are real September stats for Vel Bates’ gym, 3D Fitness, in Fort Wayne, Indiana.
In today’s episode of “Run a Profitable Gym,” Mike Warkentin talks with Vel, who shares the plan behind the numbers.
Vel breaks down the main elements at the top of his marketing funnel: organic social media and paid ads. But his leads don’t just book free consultations automatically—so he’s got a lead-nurturing system designed to get people in the door, too.
Then Vel explains how he closes sales by using the Prescriptive Model in an office packed with social proof from real clients.
But the process doesn’t stop after initial sign-up: Vel’s clients commit to a 90-day journey he lays out for them in detail. This step alone has increased his gym’s retention and onboarding success.
Vel’s built a system that truly works, and he’s sharing it with you so you can start bringing more clients into your gym today.
Links
Check out Vel’s gym: 3D Fitness
Vel's Instagram account: Hercules_Bates
The Prescriptive Model
Gym Owners United
Book a Call
00:56 - No. 1 secret for more appointments
06:58 - Testimonials
13:51 - The super-important things
18:47 - Emotional connection
26:38 - The sales binder