Think Fast Talk Smart: Communication Techniques

186. Own Your Impact: How to Communicate Your Personal Power

Feb 18, 2025

Explore how tapping into personal power can transform communication. A strong belief in oneself enhances the persuasiveness of messages. Discover how mindsets shape interactions, especially in high-stakes situations like pitches. Learn the art of structuring compelling pitches that resonate with audiences by focusing on benefits. Embrace authenticity and master nonverbal cues to engage effectively. This insightful conversation offers research-backed strategies for impactful communication that starts from within.

20:59

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Quick takeaways

Personal power stems from self-belief, influencing how individuals communicate and shaping perceptions of their competence and authority.

Taking accountability enhances personal power perception, as those who accept responsibility are viewed as more impactful and confident communicators.

Deep dives

Understanding Personal Power

Personal power is defined as the belief in one's own capability to create impact, which can significantly affect communication outcomes. It has been observed that individuals who exude personal power often focus on action rather than deliberation, a distinction that can shape perceptions of competence in high-stakes environments. For instance, studies show that leaders who prioritize implementing decisions over discussing options are seen as more powerful and authoritative. This internal belief influences not only how individuals conduct themselves but also how they are viewed by others, emphasizing the connection between mindset and external communication.

Intro

9min

Mastering Communication: The Art of Pitches and Personal Power

4min

Harnessing Personal Power: The Art of Persuasive Communication

8min

Why good communication starts with tapping into your power.

Impactful communication isn’t just about the words you use. According to Chris Lipp, it’s about the power you deliver them with.

“When we have a belief in ourselves, what we say changes,” says Lipp, a professor at Tulane University’s Freeman School of Business and author of The Science of Personal Power. Throughout his career as an academic and communications coach for entrepreneurs, he’s explored how tapping into personal power can transform our messages and the impact they create. "Personal power is our belief in our own capability to create impact,” he says. “When things [take] shape on the inside, we think differently, we behave differently... and other people perceive that power."

In this episode of Think Fast, Talk Smart, Lipp and Matt Abrahams explore how our mindset shapes our message, sharing research-backed strategies for communicating with power. From embracing authenticity to staying grounded in our values, Lipp reveals how strong communication starts by building strength within.

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Chapters:

(00:00) - Introduction
(01:48) - From Persuasion to Power
(02:44) - Defining Personal Power
(04:06) - Mindset and Action-Oriented Communication
(05:02) - The Power of Taking Responsibility
(06:43) - Language and Personal Power
(09:56) - The Four-Point Formula for Pitching
(12:10) - Focusing on Benefits Over Features
(13:05) - Personal Power in Pitching and Persuasion
(14:15) - Nonverbal Communication and Power
(16:45) - The Final Three Questions
(19:29) - Conclusion

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