After being introduced at a dinner in an un-hooky way, Pete brings Jen the question of how to create a compelling hook, and they noodle on what those hooks might look like for each other.
Specifically, in this episode Jen and Pete talk about:
- What are the steps to creating an interesting hook?
- Why is an efficient hook important to have?
- What are the beginnings of Jen's hook? And Pete's?
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Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).