Bundling with Kristin Ostrander: Mommy Income & Amazon Files #56

Send us a text

How can you beat the competition through bundling or kitting. Kristin Ostrander, creator of MommyIncome.com and host of the Amazon Files podcast.

1. Why should we bundle?
   1. Race to the bottom is avoided. 
2. How do you bundle?
   1. Frequently bought together
3. How can you beat the competition through bundling?
   1. Bundling myth - have to lower price
   2. Hangry kits
4. Mommy Income kitting
   1. 200 skus
   2. 1 year product life cycle
   3. Created over 1000 bundles
5. Mistakes have you learned from?
   1. Just because you think it’s cute, doesn’t meant it will sell
   2. Research is everything
   3. Hands off inventory. Use 3PL doing kitting. Prep center.
   4. Can’t just duplicate another kit with different logo
6. Does bundling keep away hijackers?
   1. Only if branded
7. Virtual bundling
   1. Doesn’t have any cost savings.
   2. Customer experience - items shipped separately.
8. If you think about your customer and how to serve them, you will succeed.
9. What’s the last book you read. 
   1. Daily Devotional for Entrepreneurs: Your Season to Grow 
10. Big prediction
    1. Brand registry required

Learn more about Kristin Ostarnder at http://mommyincome.com/system 

Kristin Ostrander is an author as well: Big Dream Step Small 

Support the show