We Live to Build Run your startup like you manage your family with Sam Sherman | WLTB Podcast #192
Sam Sherman is the Co-founder of Socium Media, a direct response digital marketing agency serving 8+ figure brands.
In this interview we talk about how being married and becoming a father changed how he sees himself and his role within his company, as well as why he chose to focus on ecom and what it's like working with large brands.
00:00 - Starting an E-com Focused Digital Marketing Agency
03:32 - Employee Benefits
07:04 - Balancing Financial Decisions
10:43 - Building a Referral-Based Clientele
14:24 - Niche Focus vs. Broad Service
18:03 - Adapting to Changes
21:49 - Leveraging Meta's Advantage Plus Campaigns
25:00 - Human Connection vs Algorithmic Advertising
28:15 - Technical Expert to Leadership Roles
31:30 - Profit First vs. Investor Pressure
35:15 - VC Funding to Valuing Privacy
40:12 - Value of Mentorship
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