FT Start-Up Stories Episode 8 - Defining your brand
Dec 14, 2015
Branding goes beyond logos; it's about a clear business purpose known by everyone involved. Discover how collaborations can enhance brand identity and foster community among creative agencies. Learn strategies for protecting your brand in retail through transparency and resonant communication. Explore cost-effective ways to promote your brand using media engagement and customer feedback. Finally, understand the importance of clarity in articulating your brand's values to ensure cohesive teamwork and strategic success.
AI Snips
Chapters
Transcript
Episode notes
Brand Is Behaviour Not Just Logo
- Brand is more than a logo and is defined by how you speak and interact with people.
- The logo is secondary to behaviours that express what the company stands for.
Talking To Competitors To Clarify Niche
- Adrian joined competitors in conversation to clarify Blueleaf's niche and started referring work between agencies.
- That openness helped define their market position and generate referrals both ways.
Specialise And Share Your Position
- Do specialise clearly so you can refer or receive referrals without sharing sensitive IP.
- State your sector and expertise openly so non-fit leads are passed on efficiently.