Own Your Business The Truth About Luxury: It’s Not What Instagram Told You
Sep 1, 2025
Dive into the truth about luxury in the wedding industry, where it's revealed that aesthetics alone won't cut it. Discover what today's luxury clients truly desire, focusing on meaningful experiences rather than just beautiful visuals. Understand the pitfalls of projecting a luxury image without the expertise to back it up, and learn how genuine client relationships can redefine luxury. Equip yourself with strategies to enhance your brand, moving beyond superficiality to create trusted, personalized experiences that resonate.
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Luxury Equals Feeling Not Just Look
- Luxury is not just an expensive look; it's about making people feel taken care of.
- Sam Jacobson reframes luxury as an emotional experience rather than visuals alone.
Instagram Made Luxury Visual
- Wedding pros equate luxury with visuals because Instagram made luxury visual and shareable.
- Sam Jacobson links the industry's growth with Instagram's photo-driven culture.
Buyers Prefer Experiences Over Things
- Today's luxury buyers prioritize experiences over possessions and want shared memories.
- Sam Jacobson notes luxury goods are declining while experiential spending rises.