The Truth About Luxury: It’s Not What Instagram Told You
Own Your Business
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Redefining Luxury in the Wedding Industry
This chapter examines the complex evolution of luxury, particularly in the context of the wedding industry, and critiques the superficial narratives that often surround the concept. The speakers discuss the transformative impact of social media, especially Instagram, on perceptions of luxury and the subsequent focus on visual aesthetics. They emphasize the importance of creating meaningful experiences over material goods, while addressing the challenges luxury service providers face in effectively communicating their value in a discerning market.
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