Shared Practices | Your Dental Roadmap through Practice Ownership Practice Under Water – How an $8M Multi-Location Owner Gains Clarity and Reclaims Control – Part 1
Feb 2, 2026
A dental owner tells how rapid scaling led to an $8M multi-location practice and why profitability became the next challenge. They explain aggressive hiring and marketing during COVID that doubled new patient flow. The conversation covers buying a nearby practice, consolidating operations, and choosing growth over short-term margins while weighing when to optimize for profit.
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From Solo Dentist To Mega Group Leader
- Bob went from a solo practice to building a mega group by hiring leaders and freeing himself from being the bottleneck.
- He aimed for freedom from full-time clinical work and succeeded by delegating and building a leadership team.
Growth During COVID By Doubling Down
- Bob aggressively grew after adopting Shared Practices' philosophy, hiring staff and doubling down on marketing during COVID.
- New-patient flow jumped from ~25–30 to 80–90 per month, fueling rapid expansion.
Hire Before Demand Fully Materializes
- Do hire capacity (hygienists, assistants, leaders) before you’re 100% sure you need them to capture demand.
- Use market downturns to hire strong staff and keep marketing while competitors pull back.