Today's guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today's volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed, innovation, and technology while maintaining culture and a consumer focus.

Tune in to hear about:

How supply chains are shifting from efficiency to resilience and agility.
The role of innovation and digitalization in complex operations.
Strategies for leading teams and managing rapid growth.
Balancing short-term performance with long-term transformation.
Challenges of demand planning in e-commerce and influencer-driven models.

Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

274. Selim Tansug, COO at The Quality Group: Resilient & Customer Centric-Operations